Lorelei was the company I co-founded in 2003 together with Lois Davies. Lorelei offered a bespoke design service for brands who wished to innovate through stylish staff uniforms . This idea was selected by NESTA for the first Creative Pioneer Programme in 2004 – a residential enterprise development programme for highly talented individuals.

“NESTA’s Creative Pioneer Programme is a funding initiative designed to encourage the growth of a new generation of creative entrepreneurs.”

NESTA provided the seed funding of £26k plus high-level management and business training and full professional coaching.

Lorelei was active for 3 years with a diverse client base ranging from the Soho House Group, the 700 store supermarket chain, Albert Heijn in Holland, Garrards the Royal Jewellers, through to TopShop,  Coco de Mer and Manumission in Ibiza.